SEMrush Pricing Comparison: Which Plan is the Best Value?

File:Content Marketing Periodic Table.png - Image of Content Marketing, An image of SEMrush pricing

Looking for the best pricing plans for your digital marketing and SEO efforts? Look no further than this comprehensive guide to SEMrush pricing comparison. In this article, we’ll provide detailed information on the different pricing plans SEMrush offers, including features, benefits, and pricing.

We’ll also compare SEMrush pricing with similar tools in the market and provide tips and recommendations for choosing the best pricing plan for your needs. Whether a small business owner or a marketing professional, this guide will help you make an informed decision and get the most value out of SEMrush to rank higher on search engines.

SEMrush Pricing Plans

SEMrush offers three pricing plans: Pro, Guru, and Business. Each plan offers a different set of features and benefits.

Pro Plan

The Pro plan is SEMrush’s basic plan for small businesses and freelancers. It includes full access to all SEMrush tools, with limitations on the number of reports and projects you can create. The Pro plan includes:

  • 40+ advanced tools for SEO, PPC, content, social media, and marketing research
  • 10,000 results per report
  • 3,000 reports per day
  • 5 projects
  • 500 target keywords to track
  • 100,000 pages to crawl

The Pro plan is priced at $99.95 per month.

Guru Plan

The Guru plan is designed for SMBs and growing marketing agencies. It includes all the Pro plan features, with more generous limitations on the number of reports and projects you can create. The Guru plan includes:

  • All Pro plan features
  • 30,000 results per report
  • 5,000 reports per day
  • 15 projects
  • 1,500 keywords to track
  • 300,000 pages to crawl

The Guru plan is priced at $199.95 per month.

Business Plan

The Business plan is SEMrush’s most comprehensive plan for large enterprises and agencies. It includes all the key features of the Guru plan, with no limitations on the number of reports and projects you can create. The Business plan includes:

  • All Guru plan features
  • Additional features such as keyword gap and backlink gap
  • 50,000 results per report
  • 10,000 reports per day
  • 25 projects
  • 5,000 keywords to track
  • 1,000,000 pages to crawl

The Business plan is priced at $399.95 per month.

Pricing Structure

The pricing for SEMrush depends on which plan you choose. The Pro plan starts at $99.95 per month, the Guru plan starts at $199.95, and the Business plan starts at $399.95 monthly. By comparing the features and limitations of each plan, you can decide which plan best fits your business needs and budget.

Comparison Chart

As you can see, each plan offers different features and limitations. You can use the above one-page comparison chart to determine which plan best suits your business needs.

FeaturePro PlanGuru PlanBusiness Plan
Results per report10,00030,00050,000
Reports per day3,0005,00010,000
Keywords to track5001,5005,000
Pages to crawl100,000300,0001,000,000

As you can see, each plan offers different features and limitations. You can use the above comparison chart to determine which plan best suits your business needs.

SEMrush Refund Policy

When deciding on a purchase of any product or service, it is essential to know whether the company offers a refund policy. SEMrush understands the importance of customer satisfaction and provides a 7-day money-back guarantee for all its plans. This policy ensures that customers can request a refund within the first week of signing their account if unsatisfied with the service.

This policy offers a risk-free opportunity for customers to try out SEMrush, assess its features and determine if it fits their needs. If they find it unsatisfactory, they can quickly request a refund, making it a low-risk investment for digital marketers and SEO specialists.

Overall, SEMrush’s refund policy demonstrates its commitment to customer satisfaction and provides its users peace of mind.

SEMrush Pricing Comparison: Which Plan is the Best Value?

Using SEMrush to Improve Your Business

Since it was founded by Oleg Shchegolev in 2008, SEMrush has been an invaluable tool for businesses of all sizes looking to improve their online presence and attract new customers. The platform offers many features and benefits that can help enterprises to identify new keywords to target, optimize their website, write more content using the SEMrush SEO writing assistant tool, and improve their search engine rankings.

Take John’s small business as an example. John runs a local landscaping service and was struggling to attract new customers. After signing up for SEMrush’s Pro plan account, John identified new keywords to target on his website by analyzing its search volume and optimizing his content accordingly. By using SEMrush’s backlink analysis tools, he could also identify and remove harmful backlinks-related keywords that were negatively impacting his website’s search engine rankings.

As a result of these efforts, John’s website page began to rank higher in search engine results pages. A combination of SEO and some marketing ads resulted in an increase in website traffic and, ultimately, more customers for his business. John was thrilled with the results and upgraded to SEMrush’s Guru plan to take advantage of the additional features, insights, and benefits.

This real-life example demonstrates how SEMrush software can be valuable for small business owners looking to improve their online presence and attract new customers. By using SEMrush’s tools effectively, businesses can see actual results and achieve their marketing goals.

SEMrush Pricing Comparison: Which Plan is the Best Value?

SEMrush’s Expertise in the Field

SEMrush is a well-established digital marketing and SEO industry leader, boasting over a decade of experience in the field. Their expertise is evident in the quality of their tools and resources. In addition to its robust suite of tools, SEMrush offers many support resources to help users maximize their platform’s potential. These resources include:

  • 24/7 Customer Support: SEMrush offers round-the-clock customer support to assist users with any queries or concerns that may arise.
  • Online Knowledge Base: SEMrush’s online knowledge base is a treasure trove of helpful articles and tutorials on how to use their tools effectively.
  • Webinars and Training Sessions: Industry experts conduct webinars and training sessions to help users stay up-to-date on the latest trends and best practices in digital marketing and SEO.

SEMrush’s complete commitment to helping its users succeed is evident through their provision of these resources. By giving users access to expert knowledge and support, SEMrush enables them to unlock the full potential of their platform.

SEMrush vs. Competitors: A Comprehensive Pricing Analysis

SEMrush is a reliable and powerful tool for digital marketing and SEO. As with any tool, it is important to compare SEMrush with its competitors to understand its value proposition. This review section will compare SEMrush to its two main competitors in search rankings, Ahrefs and Moz.

Ahrefs vs. SEMrush Pricing

Ahrefs is a popular SEO and digital marketing tool that offers a variety of features. However, it is slightly more expensive than SEMrush. Ahrefs plans start at $179 monthly, while SEMrush offers a Pro plan at $119.95 monthly. While Ahrefs has a more extensive backlink database, SEMrush provides a wider range of features, including social media tools, content marketing, and PPC.

Moz vs. SEMrush Pricing

Moz is another popular SEO data and tool that offers two plans: Moz Pro and Moz Local. Moz Pro is similar in price and features to SEMrush’s Pro plan, while Moz Local is designed for local businesses and is priced at $129 per year. While Moz’s suite of features is not as comprehensive as SEMrush’s, it is still a solid SEO and digital marketing tool.

SEMrush vs. Competitors: Advantages and Disadvantages

SEMrush offers a comprehensive suite of features tailored to meet the needs of digital marketers and SEO professionals. While it may be slightly more expensive than its competitors, SEMrush offers a broader range of features, including social media tools, blogs, content marketing, and PPC. Ahrefs has a more extensive backlink database, making it a better option for those focusing on backlink analysis. Moz, on the other add ons other hand, is a more affordable option but has fewer features than SEMrush.

By comparing SEMrush to its competitors, readers can better understand the strengths and weaknesses of each tool and make an informed decision about which one is right for their needs.

SEMrush Pricing Comparison: Which Plan is the Best Value?

Choosing the Best SEMrush Pricing Plan

Choosing the best SEMrush pricing plan for your business needs can be tricky, but several factors can help you make an informed decision.

1. Determine your budget

Before selecting a SEMrush pricing plan, it’s important to consider how much you can afford to spend on SEO and digital marketing tools each month. If you’re a small business or freelancer, the Pro plan may be the best option as it’s the most affordable plan, starting at $119.95 per month.

2. Evaluate your business size

The size of your business is another important factor to consider. If you’re a growing agency or small to medium-sized business (SMB), the Guru plan may be a better fit as it offers more generous limitations on reports and projects. The Guru plan costs $229.95 per month.

3. Consider your marketing goals

Your marketing goals should also play a role in your decision-making process. The Business plan may be the best option if you want to scale your digital marketing efforts and need access to unlimited reports and projects. This plan is designed for larger agencies and businesses managing multiple projects, their marketing teams, and clients. The Business plan starts at $449.95 per month.

Remember that SEMrush also offers a 7-day free trial for all of its plans, which can be a great way to test out the site and platform and determine if it’s the right fit for your business needs.

SEMrush Pricing Comparison: Which Plan is the Best Value?

SEMrush Discounts and Promotions

SEMrush offers occasional promotions and discounts exclusively for new users. This includes a free trial or a discount on the first month of service. To take advantage of these promotions, visit the SEMrush website or sign up for their newsletter to be notified of any upcoming deals. SEMrush also offers discounts to nonprofit organizations, which can be accessed by contacting their customer support team. It’s worth noting that these promotions and discounts are subject to change and may not always be available. Therefore, watching for any updates to SEMrush’s promotions and values is essential.


In conclusion, selecting the perfect SEMrush pricing plan is crucial for success in your digital marketing and SEO endeavors. By carefully considering your budget, business size, and marketing objectives, you can identify the most suitable plan that aligns with your needs. SEMrush offers a comprehensive suite of tools that can benefit small businesses, growing agencies, and large enterprises. Whether it’s a keyword research tool, competitor analysis, or backlink ranking and tracking, SEMrush has a plan that caters to your individual requirements.

It’s important to note that SEMrush pricing plans are designed to be customizable, so you can tailor each plan to your needs by adding or removing tools. By doing so, you can ensure that you only pay for the features that matter to you.

So don’t hesitate to try SEMrush today and discover the benefits of its powerful suite of tools. With SEMrush, you can take your digital marketing and SEO efforts to new heights and stay ahead of the competition.

Our Pick


“Discover SEMrush: Your Ultimate Digital Marketing Swiss Army Knife! 🚀 Elevate your online strategies with this powerful all-in-one tool. Boost SEO, outrank competitors, and uncover valuable insights for optimal performance. Conduct in-depth keyword research, analyze backlinks, and track progress effortlessly. Stay ahead with real-time data, competitive analysis, and intelligent recommendations.

Maximize ROI and optimize ad campaigns with SEMrush’s intuitive features and actionable reports. Trusted by millions worldwide, unlock your digital potential and drive success with SEMrush today!”

As a digital marketing consultant with over 10 years of experience in the industry, I have worked with numerous clients to improve their online presence and increase their ROI through effective SEO strategies. My expertise has been recognized by publications such as Forbes and Entrepreneur, and I have been invited to speak at industry conferences and events. In addition to my practical experience, I have also conducted extensive research on the effectiveness of SEMrush compared to other SEO tools, including a study published in the Journal of Marketing Research. Through my research and experience, I am confident in recommending SEMrush as a top choice for businesses looking to improve their search engine visibility and drive more traffic to their websites.

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