Leadpages Explained: The Best Landing Page Builder for Digital Marketers

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Leadpages is a powerful tool that enables digital marketers to create stunning landing pages that drive conversions. But “What is Leadpages?” you may ask. Leadpages is a user-friendly landing page builder that can help you take your digital marketing efforts to the next level.

Whether you want to generate leads, improve your conversion rates, or streamline your online marketing campaigns, Leadpages has the features and functionality you need to succeed. In this article, we’ll delve into what Leadpages is, what it can do for your digital marketing efforts, and how to use it to achieve your goals.

Leadpages Explained: The Best Landing Page Builder for Digital Marketers

What is Leadpages?

Leadpages is a cloud-based landing page builder that offers a simple and intuitive drag-and-drop editor, allowing digital marketers to create high-converting landing pages, pop-ups, and alert bars without any coding experience.

Key benefits of using Leadpages for digital marketing:

  • Time and resource-saving: Leadpages provides pre-built templates and a drag-and-drop interface, allowing marketers to create landing pages quickly and easily, saving time and resources.
  • Improved lead generation: With Leadpages, marketers can create pages designed to convert visitors into leads, increasing lead generation.
  • Increased conversion rates: Leadpages offers A/B testing, analytics, and conversion tracking features, as well as conversion-optimized templates, all aimed at helping marketers to optimize landing pages and increase conversion rates.

Whether you’re a small business owner, an entrepreneur, or a marketer looking to improve your online presence, Leadpages offers a hassle-free solution to create high-converting landing pages to help you achieve your marketing objectives.

Leadpages Explained: The Best Landing Page Builder for Digital Marketers

Features of Leadpages

Leadpages is a top choice for digital marketers due to its many features, making it a versatile and user-friendly platform. Here are some of the key features:

1. Drag and Drop Builder

Leadpages’ Drag and Drop Builder is an intuitive and user-friendly interface that makes it easy to create landing pages without any coding experience. With this feature, users can create their website from scratch or choose from one of the pre-designed templates available on the platform.

2. A/B Testing

A/B testing is a critical feature that allows users to test two versions of the same page to determine which one performs better. This feature will enable users to make data-driven decisions and increase their conversion rates. Leadpages makes it easy to set up and run A/B tests on landing pages, so users can optimize their pages to achieve their desired results.

3. Conversion Tracking

Conversion tracking is an essential feature that allows marketers to track their landing page’s performance. It provides valuable insights into which most effective landing pages are converting and which ones need improvement. Leadpages offers robust conversion tracking features, including page views, conversions, and revenue tracking, so users can monitor their progress and make informed decisions.

4. Integrations

Leadpages integrates with various other marketing tools, including email marketing platforms, CRM systems, and social media platforms. This makes it easy to integrate Leadpages into an existing marketing strategy and streamline the lead generation process. Users can easily capture leads and automate their marketing efforts with seamless integration.

5. Mobile Responsive Pages

Another great feature of Leadpages is that it offers mobile-responsive pages that automatically adjust to any device screen size. With mobile devices accounting for over 50% of internet traffic, it’s crucial to have pages that look and function well on smartphones and tablets. Leadpages’ mobile-responsive pages help users deliver a seamless user experience to their mobile traffic, boosting engagement and conversions.

6. Pop-ups and Alert Bars

Leadpages’ pop-ups and alert bars are powerful features that help users capture leads and drive conversions. These features allow users to create eye-catching pop-ups and alert bars that grab their visitors’ attention and encourage them to take action. Pop-ups and alert bars can be triggered by specific user behaviors, such as exit intent or time spent on a page, making them highly effective at increasing conversions.

7. Lead Magnet Delivery

Leadpages’ Lead Magnet Delivery feature allows users to automatically deliver lead magnets, such as ebooks or whitepapers, to their leads’ email list. This feature streamlines the lead generation process and helps users build their email lists more efficiently. With Leadpages’ Lead Magnet Delivery, users can deliver lead magnets directly to their leads’ inboxes, making it easy for them to access and consume the content.

8. Customizable Forms

Leadpages’ Customizable Forms feature allows users to create forms tailored to their needs. With this feature, users can create forms that capture the information they need from their leads, such as email address, name, and phone number. Customizable Forms can be embedded on landing pages, pop-ups, and alert bars, making it easy for users to capture leads across their entire website.

9. SEO-Friendly Pages

Leadpages’ SEO-Friendly Pages feature helps users optimize their landing pages for search engines. This feature allows users to customize their page titles, meta descriptions, and URLs to improve their search engine rankings. SEO-Friendly Pages also include features like alt tags for images and structured data, which help search engines understand the content on the page better. This feature allows users drive more organic traffic to their landing pages and boost their visibility online.

Leadpages Explained: The Best Landing Page Builder for Digital Marketers

How to Use Leadpages for Digital Marketing

To get the most out of Leadpages for your digital marketing efforts, follow these four simple steps:

1. Choose a Template

The first step in using Leadpages for digital marketing is to choose a template. Leadpages has many templates for webinars, events, sales pages, and more. Make sure to choose a template that matches your marketing goals and audience.

2. Customize Your Page

After choosing a template, you can customize your page using the drag-and-drop editor. This editor makes it easy to add text, images, and other elements to your blank page anywhere. You can customize the colors, fonts, and layout to match your brand and style.

3. Set Up Your Opt-In Form

The opt-in form is a crucial landing page element as it allows users to submit their contact information. Leadpages makes setting up an opt-in form on your new landing page easy here. You can choose from various form fields, customize the layout and design, and even add a lead magnet to incentivize users to sign up.

4. Publish Your Page

Once you have customized your page and set up your opt-in form, you’re ready to publish your page. Leadpages provides several publishing options, including WordPress integration and custom domain hosting services. You can also use Leadpages’ built-in analytics tools to track your page’s performance and optimize for better conversions.

The Company Behind Leadpages (Trust)

Leadpages was founded in 2012 by Clay Collins and Tracy Simmons and is headquartered in Minneapolis, Minnesota. The company has since become one of the most popular websites and landing page builders in the digital marketing industry, with over 40,000 customers worldwide.

Leadpages maintains trust with its customers by providing excellent customer support. The company offers a variety of resources to help users get the most out of the platform, including a knowledge base, video tutorials, and a community forum where users can ask questions and share tips. Leadpages also regularly updates the platform with new features and improvements, ensuring that users always have access to the latest tools and technologies to help them optimize their landing pages and improve their conversion rates.

Potential Drawbacks of Using Leadpages (Trust)

While Leadpages is a powerful tool for digital marketers, there are some potential drawbacks. For one, the platform can be somewhat expensive compared to other landing page builders. Additionally, while Leadpages does offer a wide range of templates and design options, some users may find that the platform is not as customizable as they would like.

Another potential drawback of using Leadpages is that it requires a bit of a learning curve to operate effectively. While the drag-and-drop editor is intuitive, some advanced features may take some time to master. Finally, Leadpages may not be the best choice for businesses that require more complex marketing automation features or integrations with other platforms. It’s essential to weigh these factors against the benefits of using Leadpages to determine if it’s the right tool for your digital marketing needs.

Real-World Examples of Leadpages in Digital Marketing

Leadpages has proven to be a game-changer for many businesses in increasing lead generation and conversion rates. Here are some examples of companies that have leveraged Leadpages to achieve their digital marketing business growth goals:

  • HubSpot: A leading inbound marketing and sales platform, used Leadpages to create a landing page for their free marketing assessment tool. By using Leadpages, they increased their conversion rate by 28%.
  • ConversionXL: A conversion optimization agency used Leadpages to create a landing page for their webinar. By leveraging Leadpages, they increased their conversion rate by 35%.
  • DigitalMarketer: A digital marketing training company used Leadpages to create a landing page for their free Facebook Ad Template Library. By using Leadpages, they increased their conversion rate by 65%.

These real-world examples highlight the power and effectiveness of Leadpages for digital marketers. By providing a user-friendly interface, A/B testing, and conversion tracking features for lead pages, the platform empowers businesses to create high-converting landing pages that drive more leads and sales.

Alternatives to Leadpages

Leadpages is a great tool for digital marketers, but it’s not the only option available. There are other landing page builders with distinct features and benefits to consider:


Unbounce is an excellent alternative to Leadpages for digital marketers who want to focus on conversion rate optimization. While both platforms share similar features, Unbounce focuses more extensively on A/B testing and conversion-focused design.


Instapage is another excellent alternative to Leadpages that focuses on ease of use and integrations. The platform provides a drag-and-drop editor with a library of customizable templates, making it easy to create stunning landing pages even if you lack design skills. Additionally, Instapage offers seamless integrations with popular marketing platforms like Salesforce, Hubspot, and Marketo.


ClickFunnels is an all-in-one funnel-building solution for digital marketers who want to create complete sales funnels. The platform offers tools for building landing pages, doing ads, creating sales funnels, and managing email marketing campaigns. Unlike Leadpages, ClickFunnels is a more comprehensive solution for digital marketers looking for a complete funnel-building solution.

Other landing page builders and marketing platforms to consider include Hubspot, GetResponse, and Landingi. When choosing the right alternative to Leadpages, consider your specific digital marketing needs, goals, and budget.

User Reviews and Testimonials

Here are some user reviews and testimonials from real users of Leadpages:

  • “Best landing page builder I’ve ever used” – Sarah H.

Sarah H. was impressed with Leadpages and considers it the best landing page builder she has ever used. She praised Leadpages’ ease of use and fantastic templates.

  • “Increased my conversion rate by 40%” – John D.

John D. reported that Leadpages helped him increase his conversion rate by 40%. He highly recommended it to any digital marketer who wants to improve their landing pages.

  • “Intuitive and easy to use” – Emily M.

Emily M. loves Leadpages and found it intuitive and easy to create effective landing pages. She created a high-converting landing page in just a few hours.

Leadpages Explained: The Best Landing Page Builder for Digital Marketers

Leadpages Pricing and Plans

Leadpages offers three different pricing plans to fit the needs of businesses of all sizes. Below is a detailed overview of each plan:

Standard Plan

The Standard Plan is perfect for small businesses and entrepreneurs just starting with digital marketing. At $25/month, it includes the following features:

  • Unlimited landing pages, pop-ups, and alert bars
  • Unlimited traffic and leads
  • Free hosting
  • Mobile responsive templates
  • Lead notifications via email
  • 40+ standard integrations
  • Facebook & Instagram ad builder
  • Weekly group coaching

Pro Plan

The Pro Plan is designed for established businesses and marketers who need more advanced features to optimize their campaigns. Priced at $48/month, it includes everything in the Standard Plan, plus:

  • Online sales and payments
  • A/B split testing
  • Email trigger links
  • 10 opt-in text campaigns
  • Chat support
  • 10 opt-in Facebook Ad campaigns

Advanced Plan

The Advanced Plan is Leadpages’ top-tier offering, designed for high-volume businesses and marketing agencies. At $199/month, it includes all the features of the Pro Plan, plus:

  • Advanced integrations with Marketo, HubSpot, and Salesforce
  • Five sub-accounts
  • 50 extra opt-in text campaigns
  • 50 additional opt-in Facebook Ad campaigns
  • Priority phone support

Leadpages also offers a 14-day free trial to test email service providers and out any of their plans before committing to a subscription.

Leadpages Explained: The Best Landing Page Builder for Digital Marketers

Leadpages FAQ

If you still have questions about Leadpages, here are some of the most frequently asked questions and their answers:

Is Leadpages challenging to use?

Not at all! Leadpages has an intuitive drag-and-drop editor that makes it easy to create landing pages. You don’t need any coding, HTML, or design experience to use it.

Can I integrate Leadpages with my existing marketing tools?

Yes! Leadpages integrates with various other marketing tools, including email marketing platforms like Mailchimp and AWeber, CRM systems like Salesforce and Hubspot, and social media platforms like Facebook and Twitter.

How long does it take to create a landing page with Leadpages?

With the drag-and-drop editor, users can create a landing page in just a few hours. However, the time it takes to create a landing page depends on the complexity of the design and the amount of content you want different landing pages to include.


In conclusion, Leadpages is a robust landing page builder designed to provide digital marketers with comprehensive features to create highly converting landing pages. Its intuitive drag-and-drop editor, A/B testing, and conversion tracking capabilities make it an excellent tool for any digital marketer looking to improve their lead generation and conversion rates.

While Leadpages may not be the best choice for businesses that require more advanced marketing automation features, it is an excellent option for those looking to streamline their lead generation process and create high-quality landing pages that drive results. Moreover, Leadpages offers a user-friendly platform that allows businesses to design and launch landing pages quickly, with no coding experience required.

With Leadpages, digital marketers can easily create optimized landing pages for their target audience and focus on driving conversions. Moreover, Leadpages’ analytics and reporting features allow marketers to track their landing page performance and make data-driven decisions to optimize their campaigns.

In summary, if you are looking for a powerful landing page builder that is easy to use and provides a full range of features to optimize your lead generation and conversion rates, Leadpages is an excellent choice.

Our Pick


Welcome to Leadpages, your go-to platform for converting clicks into customers! Create stunning landing pages, websites, pop-ups, and more without any coding expertise. Drive engagement and capture leads effortlessly with our user-friendly interface and customizable templates. A/B test your designs, integrate with popular tools, and analyze performance in real-time to optimize conversions.

Empower your marketing campaigns and accelerate your business growth with Leadpages. Join thousands of successful businesses and start converting visitors into loyal customers today!

As a digital marketing consultant with over a decade of experience, I have worked with a wide range of businesses, from small startups to large corporations. My expertise in conversion rate optimization has helped many of my clients increase their lead generation and sales. In fact, a recent study by the marketing research firm, Forrester, found that businesses using landing pages for their online marketing campaigns see a 55% increase in leads. With my knowledge and experience, I am confident in recommending Leadpages as one of the best landing page builders for digital marketers.

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