E-Commerce AI, Voice & Automation Consulting
AI voice support, workflow automation, and infrastructure consulting for e-commerce SMBs scaling on Shopify and beyond. Houston-based, U.S. remote.
Scale support, ops, and infrastructure without scaling headcount in the same shape.
I'm Scott McAuley, a Houston-based consultant working with e-commerce and DTC SMBs across the U.S. remotely. I help you deploy AI automation for order status, returns, and fulfillment, stand up AI customer service that answers instantly in English and Spanish, harden cybersecurity to protect payment and customer data, and architect cloud infrastructure that scales cleanly through peak-season traffic spikes without adding headcount.
Common challenges
- Support team buried in 'where's my order?' calls and tickets
- Bilingual (English + Spanish) demand the team can't fully cover
- Manual returns, refunds, and exception handling
- Shopify + ERP + 3PL data living in disconnected silos
- Peak-season outages that cost real revenue
Why work with me
- Deployed bilingual AI voice agents handling 70% of inbound calls
- Built automation suites connecting Shopify, ERP, and fulfillment cleanly
- Cloud architecture experience for traffic-spiky DTC brands
- Pragmatic about brand voice — AI never sounds like a generic chatbot
How I help
- AI Voice & CX — Bilingual voice agents for orders, returns, and FAQs that don't sound robotic.
- AI & Automation Strategy — Connect Shopify, ERP, 3PL, and CRM with reliable workflows.
- Cloud & IT Advisory — Architecture that survives Black Friday without firefighting.
- Cybersecurity Foundations — Protect customer data and pass merchant security questionnaires.
Frequently Asked Questions
How can AI customer service handle e-commerce support and returns?
AI agents answer common questions instantly by phone, chat, and email — order status, shipping, sizing, and return eligibility. They can initiate refunds, generate return labels, and escalate edge cases to a human with full context, so your team handles fewer repetitive tickets and customers get answers in seconds instead of hours.
Can you automate order-status and 'where's my order?' inquiries?
Yes. I connect your Shopify or store platform to your 3PL and carrier tracking so an AI agent can answer 'where's my order?' with live status, no human involved. These questions are often the biggest single chunk of support volume, and automating them frees your team for issues that actually need a person.
How do you keep customer payment data secure and PCI compliant?
I keep cardholder data out of your systems by relying on tokenized, PCI-compliant processors, then layer on access controls, encryption, and monitoring around the customer data you do store. I also help you answer merchant security questionnaires and close the gaps that show up in vendor and partner reviews.
Can your systems scale for Black Friday and peak-season traffic?
That's a core focus. I architect cloud infrastructure and automation that absorb sudden traffic spikes without outages, and AI support that scales instantly when ticket volume triples. You get through peak season without emergency hires or the firefighting that usually comes with your biggest revenue days.
What ROI should an e-commerce SMB expect from AI automation?
Most brands see AI handle the majority of routine tickets, cutting support cost while improving response time from minutes to seconds. Combined with automated returns and order-status handling, that typically pays back the investment within months. I scope every engagement to a specific, measurable outcome before we build anything.